Our Top 10 Posts of 2017

From the White House to Hollywood to the worlds of sport, business and high finance, it’s hard to remember a year in which the media has been more central to the national conversation. From fake news, to workplace misconduct to a President hell-bent on bypassing it, the media is still one of the most powerful tools a free society has to keep those in power accountable. Like it or not, the media isn’t going away anytime soon. You better figure out how to make it your friend, not your foe.

According to the Wealth Advisor Confidence Survey™ 2017 that we conducted with The Financial Awareness Foundation, half of advisors (48%) say that being quoted in the press is a “Very” or “Extremely” effective way to enhance thought leadership. Nearly two thirds of respondents (63%) say the same about writing articles for publication. Respondents were 5-times more likely to cite these channels than to cite mainstream social media (other than LinkedIn). As always, we’re here to help you make the media your best friends and referral mechanism. Just remember You Are What You Write, which was by far our most popular post of 2017. And while you’re at it Avoid These Written and Spoken Credibility Killers (#7).

Many of our other Top-10 posts related to improving your communication, your work habits and your ability to connect with Next Gen. Enjoy the list:

  1. You Are What You Write

  2. Clients Don’t Care How Many Hours You Work

    3. Are You a Finder, Minder or Grinder? C’mon, Be Honest

    4. Don’t Understand Millennials and Money? Wait Until Gen Z Shows Up at Your Office

    5. HB Clients in the News…Yes, Media Coverage Matters

      6. Are Sneakers the Next Alternative Asset Class?

7. Avoid These Written and Spoken Credibility Killers

 8. What High Performing Advisors do Differently Than Their Peers

 9. New Books by HB Publishing Clients Help You Flex Entrepreneurial Muscles

  1. Are Private Label Articles Worth It for Advisors?

Conclusion

Have a great 2018 and buy yourself some good sneakers. We’re going to be running very, very fast this year.

*** How badly have your clients been hit by tax reform? Take our Insta-Poll and see how you stack up to your peers.

TAGS: Top 10 posts of 2017, make the media your friend not foe,



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