7 Ways to Re-purpose Podcast Interviews into Marketing Gold
- by: Hank Berkowitz
- October 13, 2020
By Tina Dietz, guest columnist
So, you got interviewed on a podcast as an expert? Congrats!
Rather than simply letting the host of the podcast be 100 percent responsible for sharing and promoting that podcast episode, let’s explore the ways you can use this invaluable content to create content marketing assets for your brand and/or business.
Repurposing your content in different ways will also help more people find you, based on their preferences for consuming media. An ideal client may not have heard of the podcast you were on, but they may be avid readers of LinkedIn and find a repurposed article from you. Or, perhaps your Audiogram catches the eye of one of your contacts on LinkedIn, and they get excited to learn and hear more.
- Create blog posts on your website using the image and show notes from the original show, and also link to the original content. EXAMPLE
- Use services like Missing Lettr to then create social media posts automatically from those show notes.
- Make your social media content “evergreen” by using SmarterQueue, Social Jukebox, etc. You can copy/paste posts from MissingLettr into one of these other tools.
- Add the original link and description of your podcast interview to the Publications section of your LinkedIn profile.
- Take an excerpt of your audio and turn it into a quick audiogram for eye-catching sharing on social media.
- Create longer blog posts and articles for outlets like LinkedIn Pulse or industry publications based on your content, either by listening back to your interview and taking notes, or getting your interview transcribed by machine or live person.
- For each interview you do, take one juicy point you discussed and create a 2-minute video talking about that topic and sending people to the interview/podcast you were on for more information.A. Import your video to Headliner and it will transcribe and caption it for you for free.
B. Share your video on social media and make sure to tag the host of the show!
If this list seems like a lot to add to your workflows, start with just one or two of the above to get started and then you can always add on more as you develop your podcasting and repurposing prowess.
What’s your take on podcasting? We’d like to know.
#Podcasting #practicemanagement #thoughtleadership
What’s your take? We’d love to hear from you.