As many of you know, we help wealth advisors, estate planners, CPAs and other professionals build their thought leadership status through a variety of channels, including eBooks. Sure, there is some blood, sweat and tears involved in the process, but you don’t have to wait until your book is completed to start building the buzz and reaping the benefits.
Today, Blake Christian, CPA, a tax partner of Long Beach, CA-based HCVT was featured in a US News & World Report story How to Create a Foolproof Withdrawal Plan for Retirement Assets. Earlier this month, another client was featured in a Yahoo Tech story about investing in the app market–also picked up in US News. Our outreach efforts to the national media are working, because journalists know that HB authors (a) know their stuff and (b) come to interviews well-prepared to deliver comments in a concise, media-friendly format. We’re not talking superficial soundbites, but economical, carefully crafted responses that invite future discussion.
Christian’s book, which is focused on helping professional service providers become more entrepreneurial without being reckless is due to be released in January 2017. Another of our clients, who prefers to remain anonymous due to her work with recent widows and divorcees, picked up at least one new client last year (before publication) with each new chapter she sent out to her trusted network for review.
As with investing, past performance does not guarantee future results. But by starting with your end goals in mind, you’ll significantly increase your chances of attracting the right kinds of clients and media exposure—and keep your supply closet free of boxes full of dusty, unread copies of your book.
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