From Trump’s surprise election victory to the Chicago Cubs’ World Series victory (ending a 108 year drought), 2016 was anything but a boring, predictable year. One thing we learned from your reaction to our weekly blog Online Marketing B2Beat, is that your desire to keep abreast with the constantly changing landscape in your working lives never strayed far from your subconscious. Your reading patterns revealed strong interest in content marketing strategies, such as incorporating video clips into your articles and posts and using Slideshare to expand the audience for your presentations. From a strategic standpoint, you expressed concern about disruptive factors in the marketplace, building trust within your team, having more work/life balance and turning worry from a negative to a positive. If you missed a popular post, here they are again with a quick summary:
1. Incorporating Video into Articles and Posts (and vice versa). As far back as 2014, we explained how adding video to your written content can substantially improve engagement and recall. On the flip side, a concise text-based summary that accompanies your video will greatly increase viewership. Our client, Coyle Financial Counsel found that viewership of its twice weekly video blogs increased substantially when it started offering a text-based summary right below its video player. The text summary always includes snappy “Key Takeaways.”
2. Does Your Trust Battery Need a Charge?Tobi Lutke, CEO of the e-commerce software provider, Shopify, described how every new employee starts at Shopify with their “trust battery” charged at the 50 percent level. As time goes on, the charge level goes up (or down) based on interactions with managers and whether the employee becomes more or less trustworthy and whether or not he or she delivers on what they promise.
3. Successful Professionals Use SlideShare. If you’re not familiar with Slideshare (now owned by LinkedIn/Microsoft), think of it as a YouTube for professional presentations. The sharing site gets an estimated 70 million unique visitors per month and an estimated 400,000 new presentations are uploaded daily. Unlike YouTube, SlideShare gives you quality eyeballs, rather than quantity. SlideShare is a favorite hunting ground for journalists, speaker bureaus and conference organizers. Learn why.
4. Not Worried? Maybe You Should Be. As a former boxer and wrestler, I’d rather have my guard up all the time than take a haymaker to the chin from seemingly out of nowhere. That’s not negativity or pessimism—that’s good old fashioned pragmatism and one of the most important ingredients for business survival. Some worry is actually good for you,” according to Simon Rego, a cognitive behavioral psychologist. Learn more.
5. Working Out the Changing Nature of Our Work. Sally Krawcheck, CEO of Ellevest outlined five keys for success in the new world of work. She said businesses are changing, pivoting and being disrupted at lightning speed, thanks to “the forces of technology and globalization.” What that means she said is that “what worked for decades won’t be a given any longer.” She believes successful leaders will ditch corner offices, encourage more collaboration, give people time to think things through, embrace intellectual discomfort and a willingness to fail.” What do you think?
6. Is Free Time Overrated? A Stanford University professor argues that time is a “network good.” In other words, free time is only valuable if others in your schedule also have that time free as well. As Young observed, “We face a problem, of coordination. Work-life balance is not something that you can solve on your own.” Same goes for telecommuting, flex-time, job-sharing, etc. We’re freer than ever to work where we want to work, how we want to work and when we want to work. But if you can’t enjoy that time with others, how much is it really worth? Do you fall into that trap of “bowling alone” or in my case skiing alone?
From all of us here at HB Publishing, have a great 2017. You can work smarter without having to work harder.