From the White House to Hollywood to the worlds of sport, business and high finance, it’s hard to remember a year in which the media has been more central to the national conversation. From fake news, to workplace misconduct to a President hell-bent on bypassing it, the media is still one of the most powerful tools a free society has to keep those in power accountable. Like it or not, the media isn’t going away anytime soon. You better figure out how to make it your friend, not your foe.
According to the Wealth Advisor Confidence Survey™ 2017 that we conducted with The Financial Awareness Foundation, half of advisors (48%) say that being quoted in the press is a “Very” or “Extremely” effective way to enhance thought leadership. Nearly two thirds of respondents (63%) say the same about writing articles for publication. Respondents were 5-times more likely to cite these channels than to cite mainstream social media (other than LinkedIn). As always, we’re here to help you make the media your best friends and referral mechanism. Just remember You Are What You Write, which was by far our most popular post of 2017. And while you’re at it Avoid These Written and Spoken Credibility Killers (#7).
Many of our other Top-10 posts related to improving your communication, your work habits and your ability to connect with Next Gen. Enjoy the list:
Have a great 2018 and buy yourself some good sneakers. We’re going to be running very, very fast this year.
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