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Forget Open Rates; Focus on CTOR
- by: Hank Berkowitz
- December 8, 2017
No CommentsEveryone’s focused on metrics this time of year. Budget battles for 2018 are in full swing as bean-counters and jealous colleagues scrutinize how your precious marketing dollars are spent (or wasted) online. Social media gets all the headlines today, but good old email marketing is still very effective for financial professionals—if done well. Katrina Manning,