Why You Need to Understand How Gen Z Differs from Millennials
- by: Hank Berkowitz
- June 27, 2017
Like it or not, you’re going to be working with both Millennials and Gen Z for the foreseeable future. You’re going to be recruiting them, marketing to them, wooing them as clients, transferring your assets to this group and possibly even working for them. You might even find yourself negotiating with their Helicopter Parentsduring the interview and hiring process.
If nothing else, it’s important to understand the key differences between Millennials and Generation Z because they certainly don’t think alike. Just so we’re clear, a “Millennial” is a person reaching young adulthood around the year 2000. Gen Z’ers are college students, high school students, middle schoolers and below.
2. Better Multi-Taskers. Gen Z has the stereotype of being less focused than their Millennial counterparts. They will create a document on their school computer, do research on their phone or tablet, while taking notes on a notepad, then finish in front of the TV with a laptop, while face-timing a friend. My take: As the father of a 13 year-old and 18 year-old, I can assure you this is NOT an exaggeration by Beall. But, if the work is good, who cares who, when or where they get it done.
3. Bargains. Beall said Millennials care more about prices than Gen Z. This is arguably because they came of age during the recession. From personal experience I would say Gen Z is a bit on the materialistic said as they are very brand conscious and know the prices of luxury cars and clothes, as well as the prices of homes in their neighborhoods, how much they’re teachers are paid and whether or not they’re in a “rich” or “hood” school district.
When they do decide to attend college, we also think there will be more use of income-share agreements instead of student loans to finance there ever-rising cost of tuition.
In our next post, we’ll look at four more ways that Gen Z differs from Millennials and what you can do to get along with them, leverage their talents and not get in their way. If you’re smart, you’ll try to adapt and understand them. But if you roll your eyes and try to impose your will on Gen Z, you’ll find yourself taking a very long walk off a very short pier.
TAGS: Millennials vs. Gen Z, George Beall, teen entrepreneurs, young people and money