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Don’t Be a Wise Guy (or Gal)
- by: Hank Berkowitz
- December 20, 2024
No CommentsLately I’ve been hearing more and more abuse of the suffix “wise” by people trying to make themselves sound more important. During the recent World Series, a TV announcer reassured us that New York Yankees ace pitcher Gerrit Cole hadn’t changed “demeanor-wise” after giving up a game changing grand slam to the Los Angeles Dodgers.
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Ditch the Duplicatives
- by: Hank Berkowitz
- November 27, 2024
Just when I thought we were eradicating cliches like “space” and “low-hanging fruit” and “it is what it is” from business communication, a new scourge has surfaced – the duplicative. That’s when you add redundant words to a simple phrase to make it sound more important. Stop doing it! I don’t have stats to back
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Suffer from Completion Anxiety?
- by: Hank Berkowitz
- October 15, 2024
During the peak of my marathon running days, there were plenty of times I’d be facing a 20-mile training run on a humid Sunday morning. My legs were still heavy from my Friday speed workout, plus I often had a slight hangover and some annoying minor injuries. Sweating out the next 2-1/2 hours alone with
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Back Up Your Facts with Real Sources, not AI
- by: Hank Berkowitz
- June 27, 2024
If you’re finding it harder to get your content past the compliance department and trade media editors, it’s not your imagination. These eagle-eyed reviewers are increasingly under pressure to verify facts and matters of attribution before going live. They know content shapers are increasingly relying on AI to assist them. They know AI tools often
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In the Financial Advisory Space? Stop Using These 7 Words
- by: Hank Berkowitz
- June 1, 2024
Space may be the final frontier, but it has no place in your business vocabulary. I can’t tell you how many times we’ve come across references to the “private equity space” or “ultra-high net worth space” in our client’s presentations, guest columns or podcast interviews. PLEASE STOP! The word “space” is a prime example of
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What Constantly Canceling, Rescheduling Says About You
- by: Hank Berkowitz
- May 5, 2024
As a trusted advisor, most of you would never think of canceling or rescheduling meetings with clients at the last minute unless it was an absolute emergency. But when you constantly reschedule with your team, your prospects, your strategic partners, your vendors, your consultants and even your family, you could be doing irreparable harm to
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What March Madness Teaches About Our Biases
- by: Hank Berkowitz
- March 25, 2024
With the first week of the NCAA Men’s Basketball tournament (aka #MarchMadness) in the books, many of you are lamenting your “busted brackets.” Don’t feel bad. An estimated 30 million people painstakingly fill out their tournament picks every year, and there has never been a verified perfect bracket. The closest to perfection came in 2019, when a
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Irregardless, I Could Care Less
- by: Hank Berkowitz
- February 7, 2024
Most of you are armed with grammar apps, spell checkers and AI. But we’re still seeing plenty of grammatical fumbles in your submissions. Take the word “irregardless.” It’s frequently misused because it appears in most dictionaries and sounds more imposing than simply saying “regardless. ” By adding the prefix “ir” (which means “not”) to a
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Don’t Set Resolutions Yet
- by: Hank Berkowitz
- January 5, 2024
Ahh the Holidays. We ate, drank and spent too much. We let too much work slide. We let family relationships fray. It’s natural to want to get back on track and make amends. But our minds and bodies aren’t ready for significant behavioral modification yet. Instead, use this time to test-drive your resolutions so you
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Does Word Count Matter?
- by: Hank Berkowitz
- December 14, 2023
Rarely a week goes by when a nervous financial professional doesn’t reach to me for help with a last-minute guest column for the business media. With a deadline bearing down, the thrill of being a guest contributor has been replaced by the anxiety of “what am I going to write about and how will I/we