White Papers & Case Studies

White papers take a deep-dive into a complex business or financial challenge that your organization is ideally suited to solve. Typically between 2,000 and 5,000 words in length, white papers are informational (not promotional) examples of long-form content that are designed to bring qualified leads to your door. Case studies are typically between 1,000 and 3,000 words in length. They analyze a challenge that your target audience is having, then demonstrate a solution to that challenge you can provide and explain the positive outcomes of those solutions.