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The Power of Your Byline
- by: Hank Berkowitz
- December 2, 2020
No CommentsEven in this digital age, a bylined article is one of the most effective tools available for establishing credibility with your target audience. Putting your name on a published work positions you as an expert in your niche—a leader among your peers. It draws attention to the stature and strength of your firm and it
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You’re an Elite Professional; Don’t Sound Like a Jamoke
- by: Hank Berkowitz
- November 26, 2020
Congrats. You’re at the top of your peer group in terms of billings or AUM. But you may be turning off more clients than you think when you come across as lazy or uneducated in your writing and public speaking. Here’s an excerpt from a quarterly bulletin that one of our clients asked us to