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Where vs. In Which?
- by: Hank Berkowitz
- October 18, 2023
No CommentsA well-known financial professional seemed to be hedging her bets in a recent piece she sent to us for review. Right off the bat, three sentences rubbed me the wrong way (but apparently not her Marcom team): It’s a win-win situation where the firm can provide higher-quality services, and the clients achieve better financial outcomes.
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That or Which?
- by: Hank Berkowitz
- September 29, 2023
A well-known financial advisor recently asked us to update the manuscript for a book she published a few years ago. In the opening acknowledgements, three sentences using the word “which” didn’t seem right to me: “There are still a myriad of products which simply must be purchased through traditional selling methods.” “We can only sell
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Are You Getting These Common Words Wrong?
- by: Hank Berkowitz
- August 18, 2023
Not to embarrass anyone on this distribution list, but I came across this in a client’s guest column the other day. He was a big proponent of AI, Grammarly and SpellChecker, by the way: “In principal, the judge’s decision should not effect the outcome.” Affect vs. Effect: These homophones confuse many, especially when writing quickly.