Technology-oriented weekly television program

CLIENT: Technology-oriented weekly television program    

CHALLENGE:  A nationally syndicated public television program, could not rely exclusively on sponsor underwriting to cover staffing and production costs.

SOLUTION: We worked closely with producers and show marketing director to develop a paid-subscription companion newsletter that featured bonus coverage and behind-the-scenes commentary from popular show host and guests and detailed reviews of products/topics featured on the broadcast.

RESULT:  Generated tens of thousands of paid subscribers, hundreds of weekly orders at show’s product warehouse and boosted weekly viewership up to five percent in major metro markets.
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