CLIENT: Wealth advisory firm ($500m AUM)
CHALLENGE: Firm’s longstanding weekly video blog had excellent production values and covered hot topics. But, viewership and engagement had been disappointing.
SOLUTION: By working closely with the firm’s senior partners and marketing team, HB developed a text-based companion to the v-blog that quickly summarized the video content without repeating it. We also introduced key takeaways and keyword optimization for easier scannability by readers/viewers.
RESULT: After introducing the text-based companion piece viewership of the video blog has tripled with a substantial increase in comments, shares and likes.