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Back Up Your Facts with Real Sources, not AI
- by: Hank Berkowitz
- June 27, 2024
No CommentsIf you’re finding it harder to get your content past the compliance department and trade media editors, it’s not your imagination. These eagle-eyed reviewers are increasingly under pressure to verify facts and matters of attribution before going live. They know content shapers are increasingly relying on AI to assist them. They know AI tools often
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In the Financial Advisory Space? Stop Using These 7 Words
- by: Hank Berkowitz
- June 1, 2024
Space may be the final frontier, but it has no place in your business vocabulary. I can’t tell you how many times we’ve come across references to the “private equity space” or “ultra-high net worth space” in our client’s presentations, guest columns or podcast interviews. PLEASE STOP! The word “space” is a prime example of
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What March Madness Teaches About Our Biases
- by: Hank Berkowitz
- March 25, 2024
With the first week of the NCAA Men’s Basketball tournament (aka #MarchMadness) in the books, many of you are lamenting your “busted brackets.” Don’t feel bad. An estimated 30 million people painstakingly fill out their tournament picks every year, and there has never been a verified perfect bracket. The closest to perfection came in 2019, when a
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Why It’s Hard to Edit Our Own Writing?
- by: Hank Berkowitz
- March 7, 2024
Simple steps for breaking through Whether you have three books to your credit or agonize over a monthly blog post, there are at least a dozen reasons why it can be challenging to edit our own writing effectively. How many of these traps below sound like you? If you answered, yes to three or more,
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Irregardless, I Could Care Less
- by: Hank Berkowitz
- February 7, 2024
Most of you are armed with grammar apps, spell checkers and AI. But we’re still seeing plenty of grammatical fumbles in your submissions. Take the word “irregardless.” It’s frequently misused because it appears in most dictionaries and sounds more imposing than simply saying “regardless. ” By adding the prefix “ir” (which means “not”) to a
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Does Word Count Matter?
- by: Hank Berkowitz
- December 14, 2023
Rarely a week goes by when a nervous financial professional doesn’t reach to me for help with a last-minute guest column for the business media. With a deadline bearing down, the thrill of being a guest contributor has been replaced by the anxiety of “what am I going to write about and how will I/we