50 Washington Street
9th Floor
Norwalk, CT 06854
-
Ditch the Duplicatives
- by: Hank Berkowitz
- November 27, 2024
No CommentsJust when I thought we were eradicating cliches like “space” and “low-hanging fruit” and “it is what it is” from business communication, a new scourge has surfaced – the duplicative. That’s when you add redundant words to a simple phrase to make it sound more important. Stop doing it! I don’t have stats to back