50 Washington Street
9th Floor
Norwalk, CT 06854
-
Is It Better to Be Published or Quoted?
- by: Hank Berkowitz
- February 12, 2026
No CommentsP.T. Barnum, the iconic 19th century showman liked to say: “All publicity is good publicity.” That may be true. But I can’t tell you how many financial professionals contact us wanting to do “PR” for them. “We have such a great XYZ, but no one has heard of us,” they lament, assuming media outlets should
-
Want Media Attention? Make the Media’s Job Easier, Not Harder
- by: Hank Berkowitz
- March 27, 2021
I was a financial journalist for many years before starting HB Publishing. You know how you feel when telemarketers call you just after you’ve sat down for dinner? Well that’s how I used to feel when a rookie PR person or fledgling entrepreneur would pitch me a completely off base story—typically when I was crashing
-
Data Shows Leading Advisors Work the Press (Smart)
- by: Hank Berkowitz
- March 18, 2021
Quality over quantity to build longstanding relationships As our 5th annual CPA/Wealth Advisor Confidence Survey™ draws to a close, several data points stand out. More than four out of five surveyed advisors (81%) told us they expect their practices to grow over the next 12 months. Even more encouraging, nearly two in five respondents (38%)