• Using Podcast Interviews to Establish Credibility
    • by: Hank Berkowitz
    • January 20, 2021
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    By Tina Dietz, guest columnist With 65 million Americans monthly listeners, podcasting is one of the fastest growing platforms that professionals can use to establish authority. Whether you’re just starting a firm, or your organization has long-established credentials, podcasting can catapult your influence beyond the capabilities of many other expert-building marketing channels. Getting featured on TV,

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  • Advisors: Do You Suffer from “Smartest Kid in the Class Syndrome?”
    • by: Hank Berkowitz
    • December 24, 2020
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    “Early in my career, I used to get very excited whenever clients came in for a consultation or review meeting,” said Kyle Walters, an L&H CPAs partner and author of The Personal CFO. “I really thought they were coming in to learn about all the latest developments I was following in accounting, tax and personal finance. It

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  • The Power of Your Byline
    • by: Hank Berkowitz
    • December 2, 2020
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    Even in this digital age, a bylined article is one of the most effective tools available for establishing credibility with your target audience. Putting your name on a published work positions you as an expert in your niche—a leader among your peers. It draws attention to the stature and strength of your firm and it

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  • 6 Tips for Being a Great Podcast Guest
    • by: Hank Berkowitz
    • November 11, 2020
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    By TINA DIETZ, guest columnist In today’s fast-paced, time-compressed world, audio is becoming an increasingly popular medium. More than one-third of Americans are tuning in to podcasts on a monthly basis and that number is expected to reach 132 million by 2022. In many ways, podcasting is the ideal learning and entertainment medium for busy,

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