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Using Podcast Interviews to Establish Credibility
- by: Hank Berkowitz
- January 20, 2021
No CommentsBy Tina Dietz, guest columnist With 65 million Americans monthly listeners, podcasting is one of the fastest growing platforms that professionals can use to establish authority. Whether you’re just starting a firm, or your organization has long-established credentials, podcasting can catapult your influence beyond the capabilities of many other expert-building marketing channels. Getting featured on TV,
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Advisors: Do You Suffer from “Smartest Kid in the Class Syndrome?”
- by: Hank Berkowitz
- December 24, 2020
“Early in my career, I used to get very excited whenever clients came in for a consultation or review meeting,” said Kyle Walters, an L&H CPAs partner and author of The Personal CFO. “I really thought they were coming in to learn about all the latest developments I was following in accounting, tax and personal finance. It
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The Power of Your Byline
- by: Hank Berkowitz
- December 2, 2020
Even in this digital age, a bylined article is one of the most effective tools available for establishing credibility with your target audience. Putting your name on a published work positions you as an expert in your niche—a leader among your peers. It draws attention to the stature and strength of your firm and it
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6 Tips for Being a Great Podcast Guest
- by: Hank Berkowitz
- November 11, 2020
By TINA DIETZ, guest columnist In today’s fast-paced, time-compressed world, audio is becoming an increasingly popular medium. More than one-third of Americans are tuning in to podcasts on a monthly basis and that number is expected to reach 132 million by 2022. In many ways, podcasting is the ideal learning and entertainment medium for busy,