HB Publishing and Marketing Company LLC

Where words and numbers meet

  • About
    • Company Overview
    • How We Do It
    • Clients
    • Philosophy
    • Our team
  • Services
    • Content Development
    • Media Outreach
    • Custom Research
  • Results
    • Case Studies
    • Testimonials
  • Blog
  • Resources
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HB Publishing and Marketing Company LLC
  • About
    • Company Overview
    • How We Do It
    • Clients
    • Philosophy
    • Our team
  • Services
    • Content Development
    • Media Outreach
    • Custom Research
  • Results
    • Case Studies
    • Testimonials
  • Blog
  • Resources
    • Polls
  • contact
50 Washington Street
9th Floor
Norwalk, CT 06854
  • You Can Never Be Too Clear

    • by: Hank Berkowitz
    • June 10, 2025
    No Comments

    Early in my career I worked in business development. I once asked my boss if I was following up too often with a prospect. Her answer: “If I was being too aggressive the prospect would let me know.” I feel the same way when it comes to clarity in your writing and communication. You can

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  • Are You Forgetting ‘For Example’ When Writing and Presenting?

    • by: Hank Berkowitz
    • May 19, 2025
    No Comments

    One of the great things about our business is that we get to work with some of the smartest minds in accounting, wealth management and estate planning. But all too often the “curse of knowledge” trips them up when they’re writing, presenting or being interviewed. Having encyclopedic knowledge of your subject area has many benefits

    read more
  • What the Final Four Can Teach the Big Four About a Winning Culture

    • by: Hank Berkowitz
    • April 16, 2025
    No Comments

    Last week’s post (March Madness, April Sadness Biases for Investors and Hoopsters Alike) generated more feedback than usual, so I thought we’d do a follow-up post. With the annual NCAA Men’s Basketball tournament (aka “March Madness”) behind us, have we learned anything new about what separates  the elite teams from all the other contending teams?

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  • March Madness, April Sadness Biases for Investors and Hoopsters Alike

    • by: Hank Berkowitz
    • April 4, 2025
    No Comments

    Maybe because the rest of the world is in such turmoil, the basketball gods gave us an eerily predictable and uneventful NCAA Men’s Basketball Tournament. As we head into the final weekend of “March Madness,” the Final Four remaining teams (Auburn, Duke, Florida and Houston) are each heavily favored No.1 seeds for only the second

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  • This Word Literally Cramps Your Credibility

    • by: Hank Berkowitz
    • March 26, 2025
    No Comments

    Standing in the coffee shop line the other day, I couldn’t help overhearing these cringeworthy conversations around me: “OMG. I literally died laughing!” (No, you’re very much alive, I thought to myself. That’s unfortunate for those of us around you). “I’m literally freezing.” (You’re probably just cold and under-dressed I thought). “The dude’s business literally

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  • Long Live the Whiteboard

    • by: Hank Berkowitz
    • February 26, 2025
    No Comments

    My last post (The Power of Writing Things Down) generated more comments than usual. Many of you were intrigued by research showing how writing things down by hand improves retention, clarity and commitment and also reduces stress. There’s also the accountability factor. If we take the time to write down our goals or obligations rather

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  • The Power of Writing Things Down

    • by: Hank Berkowitz
    • January 23, 2025
    2 Comments

    When I’m rushing out the door late for an appointment, my wife inevitably asks me to pick up some skim milk, real butter and jumbo eggs on the way home. “Three items. Nothing unusual. I’ve got this,” I tell myself and commit the task to memory. But then come the pesky addendums to the list

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  • Don’t Be a Wise Guy (or Gal)

    • by: Hank Berkowitz
    • December 20, 2024
    No Comments

    Lately I’ve been hearing more and more abuse of the suffix “wise” by people trying to make themselves sound more important. During the recent World Series, a TV announcer reassured us that New York Yankees ace pitcher Gerrit Cole hadn’t changed “demeanor-wise” after giving up a game changing grand slam to the Los Angeles Dodgers.

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  • Ditch the Duplicatives

    • by: Hank Berkowitz
    • November 27, 2024
    No Comments

    Just when I thought we were eradicating cliches like “space” and “low-hanging fruit” and “it is what it is” from business communication, a new scourge has surfaced – the duplicative. That’s when you add redundant words to a simple phrase to make it sound more important. Stop doing it! I don’t have stats to back

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  • Suffer from Completion Anxiety?

    • by: Hank Berkowitz
    • October 15, 2024
    No Comments

    During the peak of my marathon running days, there were plenty of times I’d be facing a 20-mile training run on a humid Sunday morning. My legs were still heavy from my Friday speed workout, plus I often had a slight hangover and some annoying minor injuries. Sweating out the next 2-1/2 hours alone with

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Recommended Posts
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  • Back Up Your Facts with Real Sources, not AI June 27, 2024
  • HB Publishing Cited in Wealth Management Magazine April 26, 2021
  • 2023 Could Suck. Don’t Let It December 29, 2022
  • Survey: Wealth Advisors Most Optimistic; CPAs the Least July 10, 2021
Recent Posts
  • You Can Never Be Too Clear June 10, 2025
  • Are You Forgetting ‘For Example’ When Writing and Presenting? May 19, 2025
  • What the Final Four Can Teach the Big Four About a Winning Culture April 16, 2025
  • March Madness, April Sadness Biases for Investors and Hoopsters Alike April 4, 2025
  • This Word Literally Cramps Your Credibility March 26, 2025
Search Posts
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50 Washington Street
9th Floor
Norwalk, CT 06854
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