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HB Blog: Online Marketing B2Beat

  • Are You a Finder, Minder or Grinder? C’mon, Be Honest

    • November 19, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
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    Finders, Minders and Grinders. Those three terms were coined over a decade ago by management guru, David Maister. But, they’ve been resurfacing recently as professional service firms adjust to a fast-changing landscape of tax tumult, technology turmoil and demographic shifts. Sure, we know you have to have a balance of all three worker classifications to

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  • HB Clients in the News…Yes, Media Coverage Matters

    • November 10, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
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    Boast all you want on your website and social media accounts. But, it’s hard to beat the value of being quoted in the press or writing guest columns for influential media outlets. According to the Wealth Advisor Confidence Survey™ 2017 that we’re conducting with The Financial Awareness Foundation, half of advisors (48%) say that being

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  • Most Advisors Not Spooked Yet. Are They Delusional?

    • November 2, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
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    Suppose you stood outside your local DMV and took a random poll of motorists. The vast majority would tell you they are very good drivers. And guess what? Those same folks would tell you most other motorists on the road are terrible drivers. It seems like the same thing is happening to independent financial advisory

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  • Don’t Be Cheap or Lazy with Client Communications

    • October 24, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
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    As the old saying goes, “you only get one chance to make a first impression.” By the same token, you only get one chance to leave a lasting impression. At a time when four out of five high-net-worth individuals are considering leaving their advisors at any given time, can you afford to take a chance

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  • Why Can’t You Make Better Decisions? Ask Your Ego

    • October 16, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
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    As most of you probably know by now, University of Chicago professor, Richard Thaler won the Nobel prize in economics last week. Thaler is relatively young by Nobel laureate standards, and his primary field of study (behavioral finance), is somewhat controversial to many in numbers-driven financial advisory world. The idea that psychological research should even

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  • What High Performing Advisors Do Differently than Their Peers

    • October 8, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
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    As I mentioned in my last post, research shows that high-performing financial advisors communicate more frequently with clients than their less successful peers. They are also likely to find certain channels more effective for hitting home with their clients than their peers do. Public speaking and writing books (including eBooks) are among the top three

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  • Are You Communicating with Clients Often Enough?

    • September 28, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
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    Probably NOT! A CEG Worldwide study of more than 200 wealth advisors found that the top-earning group (earning over $1 million annually) make it a high priority to reach out to their clients regularly. The top-earning financial advisors contact their top clients an average of 28 times a year (2.3 times per month). By contrast, the

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  • Protect Yourself from the Equi-Lax Data Breach

    • September 20, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
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    Early in my courtship with my wife, I spent many chilly, rainy evenings in Manhattan, standing in long lines outside art-house cinemas to see quirky foreign films I really didn’t want to see. Those black-and-white flicks were usually in French or Italian, with inaccurate subtitles and typically heavy on relationship issues and light on action.

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  • Calm Before (During and After) the Storm

    • September 12, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
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    As some of you know, I enjoy doing masonry work on the weekends to relax. It’s physical and it’s dirty. It requires a blend of math, physics, esthetics and brute strength. I know manual labor is not everyone’s idea of a fun weekend, but for me, it’s a welcome change from email, texting and computer

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  • Clients Don’t Care How Many Hours You Work

    • September 5, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
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    If ever there was a day to avoid feeling guilty about taking a weekday off from work it would have been yesterday—Labor Day in the U.S. While most people associate this 3-day weekend with beaches, barbecues and retail shopping sprees, Labor Day evolved in the late 19th century following decades of tensions between workers and

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