HomeHB Blog: Online Marketing B2Beat

HB Blog: Online Marketing B2Beat

  • What Super Bowl 52 Taught Us About Calculated Risk

    • February 6, 2018
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
    No Comments

    I remember one chilly Tuesday as an elementary schooler in Philadelphia. We were allowed to stay home because the hometown Eagles beat Dallas on Monday Night Football the night before. It wasn’t for the East Division title or National Conference championship. It wasn’t even for the final playoff spot. We simply beat Dallas during the

    read more

  • Is the Miraculous Economic/Market Balloon Coming Back to Earth?

    • January 29, 2018
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
    No Comments

    Many of you have been sprinkling the term “animal spirits” into your blogs and articles lately and referencing the Shiller CAPE ratio. Good stuff. That’s why we’re sharing Robert Shiller’s piece from yesterday’s NY Times with you: Consumer Confidence Is Lifting the Economy. But for How Much Longer? Shiller, originator of the eponymous Cyclically Adjusted

    read more

  • Our Top 10 Posts of 2017

    • January 13, 2018
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
    No Comments

    From the White House to Hollywood to the worlds of sport, business and high finance, it’s hard to remember a year in which the media has been more central to the national conversation. From fake news, to workplace misconduct to a President hell-bent on bypassing it, the media is still one of the most powerful

    read more

  • HB Clients Attracting National Media Attention

    • January 3, 2018
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
    No Comments

    Burning the midnight oil may seem lonely at times, but your efforts did not go unnoticed by your clients or the national media. Those of you who’ve been making your weekly Gut Check™ accountability calls are 5-times more likely to obtain coverage and guest publishing opportunities. Here’s a sampler: BLAKE CHRISTIAN, CPA explained to Financial

    read more

  • New Books by HB Publishing Clients Help You Flex Entrepreneurial Muscles

    • December 27, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
    No Comments

    What could a surfer from the Midwest, a snowboarder from California and a field hockey coach from India possibly have in common? Answer: They’re entrepreneurial financial advisors who love working with fellow entrepreneurs. They’re also book authors who recently collaborated with HB Publishing & Marketing Company to unlock more than 100 combined years of wisdom

    read more

  • Must-See New Movie for Financial Advisors

    • December 16, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
    No Comments

    I admit it. I hate shopping. I hate the stress, crowds, overspending, forced smiles, drunken caroling and crappy weather that comes with the Holidays. But I do enjoy one tradition this time of year–advance screenings of major motion pictures that come straight to our doorstep courtesy of my wife’s membership in the Directors Guild of

    read more

  • Forget Open Rates; Focus on CTOR

    • December 8, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
    No Comments

    Everyone’s focused on metrics this time of year. Budget battles for 2018 are in full swing as bean-counters and jealous colleagues scrutinize how your precious marketing dollars are spent (or wasted) online. Social media gets all the headlines today, but good old email marketing is still very effective for financial professionals—if done well. Katrina Manning,

    read more

  • Are You a Finder, Minder or Grinder? C’mon, Be Honest

    • November 19, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
    No Comments

    Finders, Minders and Grinders. Those three terms were coined over a decade ago by management guru, David Maister. But, they’ve been resurfacing recently as professional service firms adjust to a fast-changing landscape of tax tumult, technology turmoil and demographic shifts. Sure, we know you have to have a balance of all three worker classifications to

    read more

  • HB Clients in the News…Yes, Media Coverage Matters

    • November 10, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
    No Comments

    Boast all you want on your website and social media accounts. But, it’s hard to beat the value of being quoted in the press or writing guest columns for influential media outlets. According to the Wealth Advisor Confidence Survey™ 2017 that we’re conducting with The Financial Awareness Foundation, half of advisors (48%) say that being

    read more

  • Most Advisors Not Spooked Yet. Are They Delusional?

    • November 2, 2017
    • Posted by: Hank Berkowitz
    • Category: Uncategorized
    No Comments

    Suppose you stood outside your local DMV and took a random poll of motorists. The vast majority would tell you they are very good drivers. And guess what? Those same folks would tell you most other motorists on the road are terrible drivers. It seems like the same thing is happening to independent financial advisory

    read more

To what extent is the Inverted Yield Curve a reliable recession indicator?

View Results

Loading ... Loading ...